Social Networking Engineer

On the Art and Science of Social Networking

Saturday, July 3, 2010

Why Backlinks Work?

Sure, you can see that your blog is ranking high with search engines. But do you know why backlinks work? Or more precisely, do you know what it takes for a blog or webpage to move up a notch in search engine results? How about page rank algorithms? Do you know which factors are likely to be relevant to search engines?

You need to know why backlinks work and how they acquire relevance. Without a sense of why certain backlinks are more valuable than others, you are less likely to achieve significant results with your inventory of backlinks. By knowing how backlinks work, you gain time in achieving desired results with your backlinking campaigns.

This July, read Blogger Brigade Journal's Social Networking Engineer for insights into how BlogLeader plans and conducts backlinking campaigns based on current understanding of search engine technology.